MD ASHRAFUZZAMAN; ROKHSHANA PARVEEN; MAHIYA AKTER SUMIYA; ANISUR RAHMAN. AI-POWERED PERSONALIZATION IN DIGITAL BANKING: A REVIEW OF CUSTOMER BEHAVIOR ANALYTICS AND ENGAGEMENT. American Journal of Interdisciplinary Studies, [S. l.], v. 6, n. 1, p. 40–71, 2025. DOI: 10.63125/z9s39s47. Disponível em: https://ajisresearch.com/index.php/ajis/article/view/3. Acesso em: 20 aug. 2025.